Celebrate your own successes and nurture those contacts you know living nearby to that. Not your success? Capitalise on it anyway.
Market Success
Re:Contact will present a list of live market success stories for your area, under such triggers as Under Offer/SSTC, Recently Sold or New (to the market) for Sales. Presenting Under Offer, Let Agreed or New (to the market) for Lettings. It will show the following information on that property;
- The Property Address
- Number of beds/baths
- Type of Property (Flat/House)
- District
- Price
- How long since that market update
- Days on Market
- The Agent for that property
- Opportunities
Each of these properties has had a positive experience and in the example image below - are Market Success - Sales - Under Offer/SSTC. For each of these properties, Re:Contact will highlight the number of contacts known to you from your database for that same road, that can be called and have this information nurture them to the market or be a reason to get in touch and keep a relationship with.
In this example below we have Market Success - Lettings - New, showcasing a new property to the lettings market and those you know nearby who may be interested in letting their own property. Depending on your CRM records, you could have both Landlord and Tenant contact details linked to an address, providing multiple types of conversations and offers of the services you can provide.
Clicking into any of these Market Success properties for Sales or Lettings will present additional information to you concerning the known contact opportunities related to that success;
- The Property Address
- Type of Property
- Location and Distance
- Size in Bedrooms and Sq Ft and Percentage Size Difference
- Last Sold
- Last EPC
- Last CRM Update
Use these to benefit your messaging - in the Sales image example, number 29 is also a 2-Bed Flat with a similar-sized property, they had an EPC in Feb 2022 and your last contact date with them was in 2018. They haven't sold since - why? Could this local success story of only 47 days on the market and the price achieved influence them coming to the market? Would they be interested in how that success has affected the price of their own property? Click the green CRM button and link back to your CRM for the personal contact details you hold - give them a call/email/text.
What do the button colours mean?
You may have noticed the Green, Red and Blue button colours in the last image. This is Re:Contact filtering your known properties and how up-to-date they are with the live market.
- Green - This should be the majority of your results and are your known properties/contacts, much like a traffic light, green is good to go, click that opportunity!
- Red - This property has sold since the last contact date you listed for it, meaning your known contact is likely out of date. Skip OR put a call/email/text in and see if they would like to share where they've moved to and if local, they'd like to be kept up to date on market developments etc via you or your team - becoming a future Re:Contact opportunity.
- Blue - Was Green and has been clicked by you or a team member already - meaning no double touch points. Who clicked it? - Check the Notes to show the date/time/name and any manual notes they left.
Filter Agent
Prioritise your own Market Success stories by entering your agency name in the Filter Agent option, which will list all of your agencies' matching properties and the known contacts nearby to market to - what better than spreading news of your own success?
Conclusion
We hope that this article assists you in your day-to-day Re:Contact usage, any feedback you'd like to share or suggestions for articles that will help you please email support@homesearch.co.uk