Ideas and examples of how to best talk about and promote your unique Homefinding tool/ service
This simple tool will give your clients access to 100x more properties (and opportunities) than
can be found on any of the portals, all through you, putting you at the very centre of their own homesearch, and making you indispensable to them.
Negotiators
If you have a frustrated buyer who’s ruled out the on-market properties they’ve viewed, offer them a home-finding service. That database of ‘buyerswith-houses-to-sell’ you haven’t been able to progress suddenly turns into a pot of potential instructions. Suddenly, with hundreds more options, you’ve increased their motivation to move.
Managers
If you’ve done a valuation for a vendor who won’t come to market, Homesearch becomes your perfect solution. Show the seller you can help them to find their next home by unlocking doors to homes they won’t see on the portals. Win their instruction, and the onward instruction too. Before you know it, you’re looking at a cascade of instructions. Once a lead comes through from Homesearch, seize it. Call them and build a relationship with them that means they will trust you to find the home they want, and want to work with you more and more
Marketing teams
Homesearch helps your agency’s brand become the ‘go-to’ for the most comprehensive property search out there. You will be able to grow your market reach and penetration simply by sharing a single URL across all your marketing materials. In this guide, we’ve even included some suggestions and examples of marketing materials that you could use to promote your home-finding service.
Messaging examples
1. Can’t find the perfect home? Search our database and see everything that suits you,
not just what’s on Rightmove.
2. Frustrated by the lack of homes on Rightmove? Search our database and see everything that
suits you. We’ll do the rest to get you a viewing.
3. Don’t want to miss out on another home? Try our off-market search and we’ll talk to homeowners on your behalf. On or offmarket, we’re here to help you move.
4. [AGENCY NAME] can give you access to 99x more property than you’ll find on Rightmove.
Explore our database and find your perfect home today.
5. Ready to buy? Or just browsing? Either way, you’ll find more homes you love on our database.
6. Start your search with [AGENCY NAME].
7. Beat the competition, start your search with [AGENCY NAME].
8. Is your agent helping you buy? Try our home-finding service today.
9. 10% of all homes sold in [TOWN NAME] never make it to Rightmove. Search our database
for your perfect place today.
10. 20% of all homes sold in London never make it to Rightmove. Search our database for your
perfect place today.
11. Your off-market property search engine. [AGENCY NAME] finds you the home you’ve
been waiting for regardless of whether it’s on the market or not.
12. Every home is on the market, but only 1% are on Rightmove. Explore our potential seller
database today to find your perfect place.
13. Ready to sell but can’t find the perfect next home? Explore our database and let [AGENCY
NAME] do the searching for you.
14. The new way to find your perfect home. [AGENCY NAME] off-market search. You
tell us what you want, we find it for you.
15. You don’t have to spend every evening on Rightmove, fighting off other buyers, to find
your new home. We’ll do the work for you - for free. Explore our database of potential
sellers today.
16. There’s more to the market than what you see on Rightmove. 10% of all homes that sold
in 2021 never made it to Rightmove. Off-market buying and selling is our specialty. Explore
our database of potential sellers today
How to advertise!
On your website! Integrate as a pop up 'search off market property;
On your letters as a QR code
