Homesearch Newsletter - Issue 5 - November 2024

Keeping up-to-date with all things Homesearch!

Monthly Issue 5 - November 2024

Maximise Your Year-End Review: Unlock ROI Insights with Homesearch

As we approach the end of 2024, it’s the perfect time to review your year with Homesearch and see just how much impact our tools have had on your business. By sharing your valuation data with us, you’ll unlock a complete picture of your ROI. Here’s how it works:

We can already track the letters we’ve sent on your behalf and see the properties that have come to market following one of these touchpoints. However, with your valuation data, we can take this analysis even further, mapping out the journey from letter sent to valuation booked—and, ultimately, instruction generated.

This full-circle view isn’t just about proving ROI; it’s about gaining clarity. Even in cases where you didn’t win the instruction, knowing that our letters led to a valuation demonstrates that your outreach strategy is working. It’s essential data for a comprehensive year-end review and a great way to measure the effectiveness of your Homesearch campaigns.

We understand privacy is a priority, and rest assured, vendor names are not needed. All we need are the property addresses and the dates you attended valuations. By providing this information, you’ll receive a detailed report for 2024, showing the true value and reach of your Homesearch partnership.

Let’s end 2024 with a clear success story! Reach out to your client success manager, providing your valuation data, and let’s get a complete ROI picture together.

New Product Release: Smarter Off-Market Lettings Search Filters 🚀

We’re excited to announce the latest update to Homesearch Pro, designed specifically with lettings agents in mind. Based on your feedback, we’ve supercharged our off-market canvassing tool, Explorer, with new, intelligent search filters tailored to the lettings market.

Here’s what’s new:

🔄 Quick Sales/Lettings Toggle

Effortlessly switch between sales and lettings modes to find exactly what you need, faster than ever.

🎯 Tailored Search Fields & Property Status

Our enhanced filters are designed to streamline your search, letting you focus on properties with specific statuses like off market, to let, or let agreed.

🏠 Enhanced Media View

Now, property images (where available) take center stage, making it easier to identify the perfect property. Prefer to explore the neighborhood? Street View remains an option, so you can do both.

💰 Monthly & Weekly Rates

No more manual calculations! See clear monthly rental figures along with calculated weekly prices at a glance.

These updates make searching for lettings properties not just faster, but a whole lot smarter. But don’t just take our word for it—try it yourself!

Don’t Hibernate This December

While it’s tempting to press pause on canvassing over Christmas, taking a break from outreach in December could mean missing out on valuable opportunities. The festive season is prime time for family gatherings, discussions about life changes, and often, conversations about moving home. This is the perfect moment to have your agency’s message front and center, reaching potential clients who may just be considering their next steps.

This year, it’s more important than ever to stay active. With upcoming changes to Stamp Duty set to take effect on March 31st 2025, many homeowners may be looking to sell sooner rather than later to capitalise on the current thresholds. This could mean a surge of activity as early as January, making December a crucial month to maintain your marketing efforts.

Whether you’re using AutoLead to automate your outreach or manually canvassing through Prospector or Explorer, it’s essential to keep your marketing efforts active throughout December. By maintaining a strong presence during the festive season, you’re ensuring your message reaches potential sellers just when they’re discussing future plans.

Don’t let the holidays slow you down—keep your canvassing consistent to set your agency up for a successful start to 2025.

Product Enhancement: Custom Property Comparables

Our web developers have been busy and we're excited to release the ability for agents to add custom 'recently sold' or 'on the market' comparable properties to the editable Homesearch Property reports.

This means you can always ensure you're showcasing and comparing the most relevant and up-to-date properties to your clients with greater customisation and flexibility.

It's super easy to do, so login to Pro and give it a go. As always, let us know any feedback you have!

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🎄🎅 Final Mailing Dates for 2024 🎅🎄

Get Your Letters Out Before Christmas

To make sure your letters reach homeowners in time for the holidays, please take note of our mailing house’s last printing dates:

Tuesday, December 17th: Last day to submit letters to the printer for the best chance of arrival before Christmas.
Friday, December 20th: Final day our mailing house will be printing letters for the year.

To ensure your marketing reaches potential clients during this critical time, plan your canvassing in advance. Remember, the conversations happening over the festive period can often spark new moving plans. Don’t miss the opportunity to stay visible and connect with future sellers before the year ends!