Keeping up-to-date with all things Homesearch!
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Issue 2
The year in data (so far)
In our second newsletter, the team here at Homesearch are excited to share some of the data we're tracking within the property sector.
First up, and in April's theme of heightened activity and buyer confidence, the data team here have pulled together the average property value for sales agreed so far in 2024. What we've found, is that in almost all area's of the country, property prices are back on the raise.
Some of the clearest examples of this have been in the South West and South East;
We've been tracking the average time to sell a property during January, February and March too. Again, on average properties are selling faster then they were back in January with the aforementioned increase in buyer confidence.
Some notable examples of reduced time on market can be found within the North East, South East, South West, West Midlands as well as Yorkshire and The Humber.
| Region / Days on Market | January | February | March |
| North East | 93 | 83 | 81 |
| South East | 95 | 89 | 79 |
| South West | 91 | 89 | 83 |
| West Midlands | 100 | 91 | 73 |
| Yorkshire & The Humber | 96 | 90 | 85 |
We're happy for you to use this same information within your own marketing if you're interested in sharing these stats within your canvassing or social media pages. If you would like specific graphs or data covered above and in the regions mentioned, reach out to your account manager today!
*Data provided above is based on information Homesearch tracked between January 1st and March 26th. March's data as a result will be missing any transactions completed in the remaining days of said month.
🐰 Spring into off market canvassing this year 🐰
As spring blooms, so too does opportunity in the property sector. With the arrival of longer days and milder weather, homeowners are often more inclined to consider listing their properties for sale. It's during this time that the importance of strategic marketing becomes paramount.
Recent trends in the property market reflect increased buyer confidence, making it an opportune moment for Estate Agents to capitalize on this momentum. According to the Rightmove house price index and our own Homesearch stats above, there has been a notable uptick in buyer activity, indicating a favorable climate for property transactions. This surge in confidence presents Estate Agents with a golden opportunity to engage with potential sellers and encourage them to list their properties for sale.
Spring offers an ideal backdrop for canvassing new instructions, as homeowners emerge from the winter months with a renewed sense of optimism. By leveraging effective marketing strategies via the Homesearch Explorer tool, Estate Agents can position themselves as trusted advisors in the eyes of homeowners, guiding them through the process of selling their properties with confidence. As the property market springs into action, Estate Agents who embrace proactive marketing initiatives stand to reap the rewards of a flourishing market landscape.
Article of the month:
This month, take a look at refreshing your off-market canvassing by leveraging your local successes;
Let our Client Success Team Leader, Taylor, walk you through his top tips for canvassing this spring;
Leveraging Success: Your Spring Strategy
April's Top Tip
☀️ - During the spring months, the market typically experiences heightened activity, characterized by an expanded pool of potential buyers and sellers. Slower moving and frustrated Homeowners may have marketing from the darker Autumn and Winter months.
Consider revisiting listings that are struggling to attract buyers and, if possible, refresh their photos with a touch of sunshine. Similarly, this approach could be beneficial for properties on the market with your competition. Advising sellers that their agent should be proactive in such strategies and highlighting the opportunity for a springtime refresh could be an enticing proposition if they consider switching agents.
Webinars - Spring canvassing
April's webinar will focus on spring time canvassing and how to build your pipeline as we approach the summer months.
If you're interested in attending, please sign up via the link below;
11am, Tuesday the 23rd of April
Frequently asked questions
As we review the support tickets received in March, along with common inquiries, we are pleased to showcase our featured supporting article of the month;
How to find your Letter History